Creating a Timeless Portrait
Planning the best decorative investment
you'll
ever make . . .
. . . an investment in yourself
and your family's heritage.

The goal of any fine portrait is to direct the
viewer's eye to the face(s) in the portrait. All other elements should be secondary.
For individuals, simple long-sleeved garments in medium to dark
tones of brown, gray, burgundy, green or blue are pleasing choices
when photographed against a medium or dark background.
Because darker clothing is slimming, it often is a good choice for
portraits
in which a medium to dark background is used.

Bold stripes, plaids, checks, and
prints are visually confusing and do not photograph well.
Bright colors, such as pink, red and orange, will
overwhelm the face and ruin a portrait.
Light colors that approximate flesh tones will
overpower the face and make the subject look unusually pale.

In a family group, proper clothing coordination is
critical.
When decorating a home, a major concern is to coordinate the colors and
tones of the walls, carpets, drapes, and furniture. Similar coordination
is necessary when selecting clothing for a group portrait. Choose
clothing in the same tonal ranges so that no single member of the family
stands out because the clothing is too light or bright as compared to
the rest of the group.

Proper clothing selection make the difference
between a portrait that appears to be a group of seemingly unrelated
individuals and one in which every member of the family "belongs" to the
group

Whether working with light or dark
complexions, the objective always is for the face to dominate the
portrait. Accordingly, skin highlights must be the lightest, brightest,
or most intense areas of the portrait. So when a medium to dark
background is used, all subjects photograph best in medium to dark
tones, whatever the skin color.

Here again you can see how much
better the portrait looks if both
subjects wear clothing that is closer
to the same color tone. When the
subject wears a light color, your
eye tends to see that first which
makes for a confusing portrait.

When photographing a family
in an outdoor setting, the clothing
can be much more casual.
It is still important to have the different
members of the family coordinate their
clothing so that they all look like they
"belong" to the group.

When photographing against a light color
or white background, dressings the
subjects
in light pastel colors works well.
The faces are still the predominant
feature of the portrait.
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